Michael Plishka has worked for 25 years, primarily in the Healthcare Industry, collaborating with clinicians and patients to design and develop better products and services. He has won multiple corporate awards and has over 20 patents issued and pending in the US and internationally. In 2008, he founded ZenStorming, a creativity, innovation and design consultancy. He continues to design products but also provides training to help people and companies be more creative and make a difference. He enjoys exploring new technologies and ideation methodologies. He shares his findings with the companies he works with, and with the internet-at-large through the ZenStorming Blog and Trendhunter.com where he is a contributing writer. He is also, not necessarily in this order, a Musician, Artist, Poet, Bonsai Crafter, Hockey/Soccer Goalie, Luge-er, Fencer, Fisherman, and fearless cook.