Automotive electronics is undergoing a renaissance. Car manufacturers are looking to add both convenience and safety features to make the drivers life easier, productive, and safe. It is simply not enough to have a comfortable ride, leather seats, keyless entry, power locks and lift gates, these are all pretty nice but they are not enough to attract the new generation of drivers that what to be connected all the time, and value premium safety features. Today’s market has made infotainment (IVI) systems nearly a standard feature and seen increase consumer appetite for Advanced Driver Assistance Systems (ADAS). As a result of these market influences the innovation cycle has accelerated for these applications. In IVI we see the possibilities of new UIs, and Application frameworks, where as in ADAS we see these features laying the foundation for the autonomous vehicles enablement.
This half-day Workshop, will explore IVI, ADAS, and Autonomous Vehicles through different viewpoints and discussing the importance of sense technologies.
Agenda:
10:10AM-10:45AM | High-Tech Disruption on Automotive Industry - Egil Juliussen, Director of Research & Principal Analyst, Automotive Technology, IHS Markit
Learn where the disruption is happening in:
- Infotainment: From Radio-CD to Display-centric Smartphone content
- Connected Car: From Telematics to Cloud-content, OTA updates, Cyber-security, Wi-Fi & V2X
- Autonomous Driving: From Driver assist functions to Self-driving and Driverless cars
- Mobility-as-a-Service: From Ride-hailing to Battery EV-centric driverless vehicle fleets
10:45AM-11:15AM | Making Automated Driving a Reality - Jada Tapley, Vice President, Advanced Engineering & External Relations, Delphi The automotive landscape has transformed with the shift toward automated driving. Software and sensors have come together to make the vision of automated driving a reality. Come and learn more about the technology that makes this exciting new reality possible.
11:15AM-11:45AM | The Future of the IVI Experience: Will Apple CarPlay and Google’s Android Auto Take Over In-Vehicle Infotainment? - Leonard Nieman, In-Vehicle Apps Architect Manager, GMIVI was once looked upon as a luxury item, but is quickly moving to becoming standard equipment. The questions is, how does IVI evolve from here? What is the optimal User Experience? Will Apps, Projection, Natural Language speech, or autonomous driving change the game or just bring more of the same?
11:45AM-12:00PM | Break - Snacks and Refreshments Provided12:00PM-12:30PM | V2X Shaping the Future of Transportation - Michael Blicher, Director of Business Development, Autotalks
Communications between vehicle to vehicles (V2V) or Vehicles to Infrastructure (V2I) What does it mean for the future of IVI and AD and passenger experience.
12:30PM-1:00PM | The Compute Engines that will Drive Machine Learning and Autonomous Drive - Willard Tu, Sr. Director - Automotive Business Unit, Xilinx
A key component to helping autonomous driving is providing a platform to which all the machine learning software will run on. Semiconductor System on Chip (SoC) vendors are racing to create the "brains" to which all that software will run on. Come and learn the challenges SoC vendors are facing as they work to keep pace with the AD expectations and not slow down the momentum.
1:00PM-1:30PM | Panel Discussion - Ask the Experts
Automotive experts will provide their perspective in this Q&A session. Come ask the questions that you've been wanting answers to.
